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"The Survivalist SS19 - ATHENA DOCTRINE"
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For Tobias Birk Nielsen
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Concept by Stefan Pflug.
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For Tobias Birk Nielsen’s SS19 video THE SURVIVALIST, the designer asks the question, “If the world ended today, who would we look to for leadership?”

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In 2013, John Gerzema and Michael D’Antonio completed a research study with 64.000 people. The study named “The Athena Doctrine” points to a global trend and major shift away from male leadership models built around masculinity, aggression and pride toward values more commonly associated with women – such as nurture, collaboration and selflessness.

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In tribute to their study, Tobias Birk Nielsen’s latest film investigates the paradigm shift between male and female leadership paradigms. In brutal images depicting a post-apocalyptic universe, two female protagonist challenges a group of men and we witness as their influence grows.

This is the first time, the menswear designer feature women in his work, and while the designer is not launching a women’s line, he considers the message behind this project of great importance. 

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Press via HYPEBEAST.

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See the film here
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